what was wrong with the old vegemite?

So they've made a new Vegemite.


This has raised lots of questions with me. 

Namely: why do we need to improve something that has been awesome for so long? Just coz it's old? 

Isn't the fact that it hasn't changed for so long enough?

Here's the guff from the company. It's Vegemite, but different. 

Yeah, OK.

It's different alright. It looks like Nutella. It tastes like a "soft" version of the full throttle salty, sticky, hard-arsed Vegemite we grew up with on our sarnies.

It's all easy on the throat and will simply wipe off children's faces. No more scrubbing with a washer after a piece of toast. The shame of it.

COME ON!!! This new stuff even needs to be refrigerated after opening. Poor soft high-maintenance new Vegemite. 

Don't be swayed by the novelty. 

It'll be all sweet excitement and then you'll miss the faithful old can and what if it's gone? Swept off the shelf by the new, the creamy, the toned up version. Goneski. THEN you'll be sorry. 

It has cream cheese in it for eff's sake. You think it'll last?

It's botoxed. AND it has an extra preservative in it, 234. (The fact that this is pretty harmless and has no known effect on children means nothing to me. Nothing.)

Go on. Be seduced by the diversion. You'll come back home eventually and your disloyalty will taste as bitter as straight Vegemite (original) on the roof of your mouth. 

In your eye, then 😉


4 Comments on “what was wrong with the old vegemite?

August 11, 2009 at 6:18 pm

yeah! tell kraft where they can spread it!

Suzie B
August 11, 2009 at 7:27 pm

I heard a theory that it was a fundraising venture for Kraft ie. it only lasts for 1 month once opened, you spread it much thicker than the regular vegemite (so using it up much faster) and the smaller jar costs more? Not sure about all of that but thought it pretty funny!

August 12, 2009 at 9:24 pm

Sing it, sister! Won’t be trying it for a while of course but I reckon it looks pretty bloody dodgy anyway. Took a look at that ad regarding product development and it’s probably on the money: they wanted to diversify but had nowhere else to go so they just made a weird version of the original. At least they were honest! Oh, but I came up with a good name. I’ll let you know if they use it!

Melissa Linardon
August 14, 2009 at 8:26 pm

I’m sticking with the original and in fact i have decided not to even try the new one. So raspberries to you KRAFT for messing with something that ain’t broken.


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